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Global Marketing for the Digital Age Globalize Your Business With Digital and Online Technology by Bill Bishop

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Published by HarperCollins Canada .
Written in English

Subjects:

  • Business strategy,
  • Computer Communications & Networking,
  • International business,
  • Labour economics,
  • Sales & marketing,
  • International Marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Internet - General,
  • Marketing - General,
  • Electronic Commerce,
  • International - Marketing

Book details:

The Physical Object
FormatHardcover
Number of Pages270
ID Numbers
Open LibraryOL9210910M
ISBN 100002557401
ISBN 109780002557405

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Today’s digital consumer demands value-added content which educates, informs and helps to solve their pain before deciding to do business with one company or another. This involves the complete marketing lifecycle not just the BUY NOW traditional marketing tactics of yesteryear. The Fundamentals of Marketing in the Digital Age/5(). What is the Digital Era?: /ch While there are many useful ways of describing and discussing the Digital Era, explanations of its Cited by: 7. Digital Marketing for Dummies By Ryan Deiss and Russ Hennesberry, Digital Marketing for Dummies is published by Wiley. This book is an excellent reference, and it includes many practical, specific, and current details, insights, and advice. Learn more about the channels and the digital marketing technology in the free Martech Stack Checklist. Shama Hyder is the bestselling author several books including Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital tomsseweranddrainserviceoh.com is the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company.